Driving Business Success with Progressive Web App (PWA)

Like established brands, smartly grow your business using the F.I.R.E features of a unique progressive web app.

Last Modified: Jul 04, 2024

Nowadays, progressive web app (PWA) has become a buzzword while talking about web development. Many online retailers are looking at PWAs as a weapon to accelerate the growth of their business. Many of them place PWAs at the forefront of their digital transformation roadmap. PWAs help consumers buy products and services across devices, operating systems, and connections. The survey also reveals that the financial value of the PWA market will reach USD 10.44 billion by 2027, as per a recent analysis by a leading research firm. This reason is enough to say that the PWA will make a big difference in the IT world. Read ahead how a unique progressive web app can bring drastic changes and help your business grow up in a smart manner.

Progressive Web App (PWA): A Need or Smart Move

Typically, the prime advantage of a PWA design is its platform independence. Platform independence means you can develop an app using a single codebase. You can also deploy the same app on various platforms. Being inherently installable, the PWA makes the app roll out onto many platforms easily. PWA apps are easy to download and install like any native app. PWAs offer the benefits of a modern website design as they are responsive and lightweight. In addition, these apps are discoverable by search engine indexing.

An October 2020 survey of e-commerce decision-makers in North America and Europe conducted by a global data and business intelligence platform shows that about 9% of e-commerce companies strategized on investing in progressive web app (PWA) in 2021. Moreover, about 8% of them accepted that they already had a PWA strategy. On the other hand, 28% of companies admitted to not having any plan to invest in PWA in 2021. Note that major platforms like iOS, Android, or Mac offer some sort of PWA support.

If you can go through the benefits of PWAs, you will find these apps are a growing need and also a smart move to solve different issues of companies.

Also Read: Progressive Web Apps for E-Commerce Business Growth

What Brands Get from PWAs?

Progressive Web Apps are capable, reliable, and installable. That is why these pillars transform PWAs into an experience so that users can have a platform-specific app feeling. There are lots of surveys and findings that show how brands and companies have seen impressive results after launching their progressive web app.

American microblogging and social networking service Twitter witnessed a 65% increase in pages per session. It also saw a 20% decrease in bounce rate and a 75% increase in Tweets. It also reduced the size of their app by over 97% after switching to a PWA.

The PWA switching helped Nikkei, a stock market index for the Tokyo Stock Exchange, witness 2.3 times more organic traffic. It also saw 49% more daily active users and 58% more subscriptions after embracing a unique progressive web app. Television network Hulu saw a 27% increase in return visits after it exchanged a platform-specific desktop experience with a PWA.

Today, every business expects the following ones to make its position stronger. These include:

Improved conversion rates
More returning visitors
Reduced bounce rates for your leads
Spending more time on the service by users

PWAs understand how to make things happen by solving customer needs with F.I.R.E features in a smart move. These features include:

Fast
Instable
Reliable
Engaging

Read More: Progressive Web App Frameworks

Why Should Businesses Invest in a Progressive Web App?

1. Low Data Usage

Progressive web app is widely known for using just a fraction of data while using compared to most native apps out there. That’s not all! It also requires very less storage space on the device compared to native applications, resulting in better performance on mobile phones.

Recently, a popular cab booking firm developed a progressive web app that works on 2G networks also to ensure that users with low-end smartphones can leverage a similar web experience as full-fledged mobile apps. Owing to this, people can book a ride through newly-developed PWA even when their network speed, device, and location are not suitable.

2. Superb User Experience

It is a globally known fact that progressive web app provides its users and business owners with a remarkable experience. Wondering how? Well, it consumes less data, captures less space, loads fast, and most importantly, doesn’t compel businesses to break the bank. On the other hand, it boosts conversion rate, user session, and page speed, and helps drive down the bounce rate.

Taking the example of a popular visual discovery engine, we must inform you that only 1% of users converted into sign-ups, logins, or native app installs due to poor user experience of their mobile application. Resultantly, they redeveloped a progressive web app and within 3 months they noticed a:

40% upsurge in time spent more than 5 minutes
44% growth in user-generated ad revenue
50% hike in ad click-throughs compared to their old mobile application

3. Works Offline

Yes, that’s true! PWAs have transformed online users’ experience entirely as they work offline with the same speed and agility as observed online. The biggest example of an excellent progressive web app is a famous coffee company’s PWA, which can work offline. For instance, when someone is offline they can tap their PWA to:

Browse menu
Customize orders
Add items to the cart

Also, when someone is online, they can check each store’s location, and prices, and then place orders.

4. Great For SEO

The next best thing about a progressive web app is that it can improve the accessibility and searchability of your application. Yes, a PWA can be indexed immediately and is known for delivering a great user experience which contributes heavily to the success of one’s SEO strategy. Thus, if you want, you can implement PWAs into your current online marketing plan.

A case in point is that a renowned online movie ticket booking app loads in just 2.94 seconds without disrupting the user experience, leading to an 80% increase in conversion rate.

5. Minimal Cost

Last but not least, the cost of building a progressive web app is much cheaper than creating a native app. One specific case that we want to highlight here is a prominent travel entity’s native mobile app records more than two-thirds of the site’s traffic and drives half of its bookings.

But, once they built a progressive web app, they experienced that it costs less to bring consumers to mobile websites than making them download mobile apps.

Read Further: Ionic Frameworks for PWA Development

How to Understand If a Progressive Web App is Required for Your Business?

There are a few circumstances which you can factor in to know whether or not PWA is needed for your business. A few of the most evident ones are:

If your target audience visits your website daily to learn what’s new
If they come to execute a particular set of activities
If they wish to get access to all the information in real-time
If they want to use your website even when a solid internet connection is not available
When most of your visitors call on Chrome, Opera, and Firefox browsers

Hence, everything boils down to the point that if you have a website, turn it into a progressive web app. Or if you are willing to jump onto the mobile domain directly, have a word with Binmile’s PWA experts and commence your progressive journey.

Dive Deeper: How PWAs Transform Online Business Requirements

How Can Binmile’s Progressive Web App Experience Help Grow Your Business?

Binmile offers top-notch progressive custom web application development services that are:

Extremely efficient
Highly responsive
Customized to specific customer requirements

We combine the power of progressive web app technology with our invaluable mobile and web app development experience to develop a feature-rich solution. Our knowledgeable PWA developers team blends technical expertise with the passion for building meaningful solutions to ensure your consumers get the experience they expect from your brand.

Also Read: DApps Vs CApps

Summing Up

A quality PWA from a certified progressive web app development company can be a great choice if your product strategy needs a faster market penetration and coverage of many platforms with a single codebase. Startups develop and distribute a progressive web app in the least amount of time and with a limited budget. In-app banners and push notifications are the powerful PWA tools that direct you when you implement a marketing strategy.

When it comes to offering restricted access to high-performance platforms, PWA can be a superb choice.

Frequently Asked Questions

What is a Progressive Web App (PWA)?

A Progressive Web App (PWA) is a type of web application that utilizes modern web technologies to deliver an app-like experience to users. PWAs are designed to work across various devices and platforms, offering features such as offline functionality, push notifications, and fast loading speeds.

How can Progressive Web Apps (PWAs) improve business ROI?

PWAs can improve business ROI in several ways:

Enhanced user experience: PWAs offer a seamless, app-like experience to users, leading to higher engagement, longer sessions, and increased customer satisfaction.
Increased accessibility: PWAs can be accessed via web browsers, eliminating the need for users to download and install traditional mobile apps. This accessibility can expand the reach of the business to a wider audience.
Improved performance: PWAs are optimized for speed and performance, resulting in faster loading times and smoother interactions. This can reduce bounce rates and increase conversion rates, ultimately driving higher revenue.
Offline capabilities: PWAs can function offline or with limited connectivity, allowing users to access content and perform tasks even in low or no network conditions. This resilience can lead to higher user retention and repeat visits.
Lower development and maintenance costs: Compared to native mobile app development, PWAs often require less time, effort, and resources to build and maintain. This can result in cost savings for businesses, contributing to improved ROI.
Increased discoverability: PWAs can be indexed by search engines and shared via URLs, making them easier to discover and access. This increased visibility can attract more traffic and potential customers to the business.

What are the benefits of Progressive Web Apps (PWAs) for businesses?

PWAs offer several benefits for businesses, including:

Enhanced user experience: PWAs provide a seamless and engaging user experience, leading to higher user satisfaction and retention.
Increased accessibility: PWAs can be accessed directly through web browsers, eliminating the need for users to download and install separate apps, thus expanding the reach of businesses to a wider audience.
Improved performance: PWAs are optimized for speed and performance, resulting in faster loading times and smoother interactions, which can lead to higher conversion rates and revenue.
Offline functionality: PWAs can work offline or with limited connectivity, allowing users to access content and perform tasks even without an internet connection, enhancing convenience and usability.
Cost-effectiveness: Developing and maintaining PWAs can be more cost-effective for businesses compared to native app development, as they require fewer resources and can be updated more easily.
Better discoverability: PWAs can be indexed by search engines and shared via URLs, making them easier to discover and access, thus attracting more traffic and potential customers to businesses.

Author

Ashish Aggarwal

Head of Delivery