Facebook Pixel

A Tale of Two Global Brands that Upgraded to Progressive Web Applications (PWAs)

Go through the success stories of two global brands and find out how progressive web apps (PWAs) helped them get immense benefits.
Progressive Web Applications Company | Binmile

From Pinterest to ZEE5, MakeMyTrip to Forbes, and Starbucks to Flipkart, all global brands have witnessed an increase in overall traffic, conversion rate, revenues, and user engagement rate after moving to a new standard called Progressive Web Applications (PWAs). These brands understood the status of disruption and acknowledged the growth of mobile usage over the years. They implemented PWAs to improve the performance and offer their targeted audience an enriched user experience and engagement through the mobile web. PWAs are web-like apps that reproduce the features of native desktops or mobile apps. Read the success stories of two global brands and find out how the PWA technology helped them get immense benefits.

Leading UK Clothing Brand George.com

Owned by ASDA Walmart, George.com is a leading UK clothing brand. The brand upgraded its website to a Progressive Web App (PWA) and saw a 31 percent increase in mobile conversion.

Challenges for George.com

ASDA George realized revamping an outdated mobile solution to view higher consumer expectations around the mobile shopping experience. To improve the offer for mobile customers, the brand focused on a mobile-first approach, design, speed, and functionality.

Solutions for George.com

To meet the challenge and enhance the mobile experience, the brand opted for building a Progressive Web App. The brand worked with a UK-based digital experience company to evaluate customer journeys. With PWA deployment, the brand was able to realize the benefits immediately. The PWA best practices helped the brand improve speed, reduce web page load time, increase conversion rate, and get more views per visit.

  • 3.8x – Faster average page load time
  • 2x – Lower bounce rate
  • 31% – Increase in Conversion Rate
  • 20% – More page views per visit
  • 28% – Longer average time on site for visits from the Home screen

Now, the brand can offer a more secure end-to-end shopping experience for customers, allowing them to stay in touch with the brand while offline. Ultimately, it helped in creating a native app-like experience on the web.

OLX – The Largest Online Destination for Classified Ads in India

OLX provides a common platform in high-growth markets with pulsating online marketplaces for buying, selling, or exchanging used goods and services. The India-based classified ad platform moved to PWA to boost re-engagement on the mobile web by 250%.

Challenges for OLX

OLX gets 90% of its traffic from mobile devices via the mobile website and native app. The higher mobile web bounce rate and slow-loading pages were a matter of concern with poor mobile web experience. OLX adopted PWA technology for having a faster-loading, immersive, and app-like experience.

Solutions for OLX

For re-engaging mobile web users, the PWA technology helped OLX take advantage of re-engagement capabilities, including the “Add to Home screen” prompt and push notifications. It also improved the interaction rate and dropped the bounce rate. Ultimately, OLX gets improved web page quality, improved monetization, enhanced CTR, and faster page loading.

  • 23% less time until the page is interactive
  • 80% lower bounce rates
  • 146% higher CTR on Ads
  • 250% more re-engagement

“In 2016, we re-invented classifieds mobile experience with the release of the new OLX App and its PWA. Building a new platform, we leveraged innovative technology and deep consumer understanding to roll out improved and forward-looking product changes that make the online classifieds experience safer, simpler, and more social. Mobile being the first screen to the internet for millions of users in India, we wanted to ensure that not only app-savvy users but also people comfortable with using mobile websites can feel the same experience while using OLX. The PWA version feels like a natural app on the device, with an immersive user experience,” says Amarjit Batra, CEO, of OLX India.

Summing Up

The success stories of George.com and OLX are just the beginning. There are lots of benefits that business enterprises can have after updating their sites to PWAs. PWAs make a difference as a progressive web app that is fast, responsive, and cheaper to build. Here, business enterprises need to take help from progressive web app development companies that ensure comprehensive business-oriented PWA solutions.

Get ready to have a greater engagement with updated, secure, reactivable, app-like, and linkable features through PWAs.

Author
Binmile Technologies
May Sanders
Content Contributor

    Latest Post

    AI in Revenue Forecasting | Binmile
    Apr 23, 2024

    AI in Revenue Forecasting: How AI is Transforming the Landscape

    Today business operates in a data-driven landscape, where guesswork and intuition give way to hard facts and strategic and AI-powered revenue prediction insights. Leveraging artificial intelligence technology organizations are converting insights into impressive profits. Revenue […]

    How ITSM and ITOM Work Together in ServiceNow | Binmile
    Apr 16, 2024

    Maximizing Efficiency: How ITSM and ITOM Work Together in ServiceNow

    Organizations depend a lot on technology to promote efficiency and continuously maintain IT applications, systems, and related infrastructure. They implement a variety of strategies to keep a balance between innovation and growth against keeping on […]

    Apr 15, 2024

    Building a Chat App from Scratch: Best Practices and Strategies

    With the advent of emerging technologies such as generative AI or ML, customers’ interaction with businesses’ services or products is completely transformed. Therefore, businesses keep finding ways with digital technology— from online car shopping, building […]

    Our Presence Around the World

    • USA Flag
      Claymont, Delaware

      2803 Philadelphia Pike, Suite B 191, Claymont, DE 19703

    • UK Flag
      Borehamwood

      Unit 4, Imperial Place, Maxwell Road, Borehamwood, WD6 1JN

    • India Flag
      Delhi NCR

      EMIT Building, D-42, Sector 59, Noida, Uttar Pradesh 201301, India

    • Indonesia Flag
      Jakarta

      Equity Tower 26th Floor Unit H, JI. Jendral Sudirman Kav. 52-53, SCBD, Senayan, South Jakarta, 12190

    • India Flag
      Mumbai

      Plot No. D-5 Road No. 20, Marol MIDC, Andheri East, Mumbai, Maharashtra 400069

    • UAE Flag
      Dubai

      DSO-IFZA Properties, Dubai Silicon Oasis, Industrial Area, Dubai, United Arab Emirates 341041