Traditional Banks: Mastering Digital Banking to Succeed in Financial Services

A blog that talks about why it is important for traditional banks to rethink their value chain and why adopting digital banking could help them thrive in financial services in today’s fast-changing financial market.
Mastering Digital Banking To Succeed In Financial Services | Binmile

Traditional financial services companies need to respond to changing business models and focus on changing regulatory compliances to stay relevant.

In addition, these banks are aware of how their new competitors (more tech-savvy than them) are winning customers through intuitive banking services like custom-tailored banking experiences.

What is The Way Forward for The Banks?

way forward for the banks | Binmile
Source: Freepik

The most practical way forward for traditional banks is to adopt a platform-centric business model to maintain, their relevancy and competitiveness alongside their modern counterparts. Moreover, there also involves taking a fresh observation of their value chain and where they stand in it.

Traditional banks must take a look at the IT financial services that they think can be provided most efficiently to customers.

Basically, traditional banks need to adopt integration-centric digital platforms and maximize new technologies like machine learning, automation, artificial intelligence, and analytics.

To stay competitive in the financial market also requires putting a more integrated information picture in place. In turn, it will help banks differentiate on their ability.

This approach means enabling financial services players to get data-backed insights into the behavioral patterns of customers. Make services and products more personalized to attract and retain customers.

Other Priorities for Traditional Bankers to Thrive in Changing Financial Market

Today’s financial services market is no longer the same as it used to be a few years back. Presently, the market is changing and the pace of change is accelerating with each passing day.

It is due to emerging technologies and new competitors.

They are adopting the tech-efficient approach to delivering banking services that meet the expectations of their target customers, realistically.

Therefore, traditional bankers need to adopt digital adoption to refine their core value chain and analyze their current standing.

Gones are the days when providing end-to-end services was considered a reliable trick to win customers. In today’s changing scenario in the financial industry, bankers should prioritize the service resonating with customer needs. Anything otherwise  may not work in the favor of traditional banks.

They also need to make the most of cutting-edge technologies, like AI, automation, analytics, etc. together with using APIs to establish business engagement with other suppliers.

Given how the market is getting volatile with changing customer behaviors and emerging tech-savvy competitors, traditional bankers mind their value chain. They need to analyze how they can make their services better to win customers and stay ahead of the curve.

What are The Challenges Faced by Traditional Financial Services Players?

challenges faced by traditional financial services players | Binmile
Source: Freepik

Financial services are witnessing changes at a rapid pace. They also feel pressure being mounted on them from regulatory bodies who keep piling up regulatory compliances on financial players.

Besides, some challenges come from capital restrictions. A challenge arises from the way demographic changes take place, in terms of transforming into a digital lifestyle posing a symbol of trust and customer loyalty.

A challenge in the macro-environment results in lower returns, improved operating costs, and certain financial risks that take place systematically.

What are The Emerging Risks for Traditional Banks?

Peer-to-peer lending and platform businesses, including some innovations that come alongside, like distributed ledgers and cryptocurrencies are seen as key catalysts for traditional banks to grab new opportunities for growth.

While they afford a semblance of growth opportunities, some disruptive competitors pose risks for the traditional financial services players. These competitors are –

  • Digital banking: Digital-only banks offer better benefits compared to their traditional counterparts. For example, availability of products at a better price, and a seamless customer experience.
  • Big techs: They are certainly revolutionizing payments, credit, and savings for customers.
  • FinTechs: Fintech banks are relying on and maximizing cutting-edge technologies to better serve their customers. They make available a seamless banking experience through a different set of initiatives, including streamlined payments, credits, etc.

Traditional banks also face the challenge from new competitors outsmarting them by initializing low costs on products through seamless digital experiences. The banks have to understand that customers admire seamless transactions posing no security threats. If traditional banks don’t make it possible for their customers, they can’t succeed in the market.

Also, traditional banks need to reconsider their reliance on legacy systems. They need to understand that obsolete systems are holding them back from being relevant and competitive in the financial market. They can’t perform better than their modern counterparts. 

Factors like non-agile core systems also result in one of the biggest challenges to overcome for traditional banks.

What is an Effective Solution for The Banks?

There is certainly no time for complacency.

One of the most important things that financial services providers must remember is moving quickly amidst the fast-changing market dynamics in the financial industry. 

The financial services players that focus on disrupting age-old value chains end up getting high ROE (return on equity) parts of that value chain. 

The kind of innovation they bring in their work is resulting in a reformative contribution to the role of market players. It helps build structure changes of sheer magnitude. To understand this, let’s take an example of how FinTechs result in profound structural changes in the value chain around lending compared to their traditional counterparts. 

The value chain for loans of traditional banks stretches from the originating point to its servicing. FinTechs, on the other hand, are complementing the same with other services, including the securitization of the loans. In turn, the loan value chain of FinTechs extends beyond how traditional banks handle it.

Also important in this context is how to toe the line with regulatory compliance in banking’s new value chain calculus. However, traditional banks, being an old pro, have outshined FinTechs, in terms of compliance with industry and government regulations. 

The bottom line: financial companies do not see regulatory compliances as burdens but as a competitive advantage. 

Also Read: Customized FinTech Apps to Automate Financial Services

Why Digital Banking to Succeed in Financial Services?

Adopting digital banking is a way forward toward total transformation in banking practice. 

It paves the path for an open banking ecosystem to deliver products to customers and ensure frictionless digital experience across diverse channels. The approach also involves harnessing the power of AI using big data management. 

Moreover, the technique of such nature also ensures that the customers get practical insights as tailored in accordance with their expectations and lifestyle needs.

If adopted, digital banking approach will result in absolute transformation into provisioning excellent customer service. In addition, it will drive streamlined business operations and long-term profitable growth for traditional bankers. 

Conclusion

For traditional banks to thrive in financial services, they need to focus on various important strategies.

One of them is rethinking the traditional value chain and understanding where they stand in it. Adopting a digital banking approach is an intelligent business strategy in this regard.

Adopting a digital banking approach has its own upsides. For example, it facilitates provisioning personalized products to customers. As a result, customers go through an enhanced digital banking experience. It surely means valuable for traditional bankers to thrive in financial services.

Last but not least, traditional bankers adopting digital banking should enhance their practice using futuristic software solutions.

Choose Binmile as a trusted software development company. We have an uncontested reputation for building innovative software and applications for banks and FinTechs. Our intuitive software development approach helps them streamline their internal business processes and thrive in their niche.

Author
Ashish Aggarwal
Head of Delivery

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