About InstaAstro

InstaAstro is a tech-based aggregator model in the astrology industry where 5M+ users are enabled to interact with 1500+ astrologers to get guidance on different challenges in their lives. These challenges could be related to different aspects of their life, including but not limited to career, relationship, health, and personal growth. And the solutions provided by hundreds of fortune-tellers include a wide range of practices, like Yoga, Meditation, Pooja, and Mantra. The target customers of the aforesaid firm are the ones who need some guidance and assistance to overcome specific problems in crucial stages of their lives. With InstaAstro’s platform at their disposal, they can rest assured of getting one-on-one astrology consultations, combined with Daily Activity Track and Content to aid visitors to navigate through different difficulties in their lives. In short, IA is simplifying and revolutionizing the wellness space using promising astrological remedies and solutions to Love and Marriage concerns, Kundli and Matchmaking, Business and Career growth, Health and Wellness, Family and Relationships, and Financial circumstances.

Expanding Digital Presence: Providing Innovative Tech Solutions for Rapid Business Expansion

InstaAstro Case Study Solutions | Binmile

Helped InstaAstro Build A Top-Notch Platform For Astrological Consultation

InstaAstro was looking to create a cloud-based astrological platform where people suffering from several personal and professional life problems can connect to seasoned and knowledgeable astrologers to get beneficial solutions. The client got in touch with Binmile for website and mobile app development along with various tools integration, like Agora and QA testing. Besides that, the client requested to build an interactive design and keep the overall user experience to optimal.

The mobile application was designed to enable astrology experts to render wads of services, including but not limited to horoscope matching, spiritual healing, daily horoscope, and wellness management. With Binmile’s command over different technologies, InstaAstro managed to develop and release an “easy to use” and “user-friendly” astrological consultation platform that fulfilled the accurate prediction requirements of a myriad of people. The best thing about InstaAstro is that they have expertise in offering some common services through their app, like Horoscope, Daily Tarot, Kundli, and Panchang.

Met InstaAstro’s Top Features Expectation For Better User Interaction

Aside from the development part, the company intended to offer its users a smooth and engaging experience of communicating with their desired fortune-tellers to avail services that they were looking for. With the help of Binmile’s experienced development professionals, InstaAstro was able to build a mobile app for astrological services that facilitated initiating voice calls, video calls, and chats for interested users to discuss resolutions for their existing issues with accomplished seers. The ability to access these communication options with the touch of a few buttons ensured a satisfactory experience for users interested in astrology services. The application developed was targeted at individuals of all age groups who face issues with their relationships, career growth, health conditions, or something else.

How we helped InstaAstro expand their digital presence by creating a user-friendly platform for astrological consultations

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Incorporated Handy Tools Into InstaAstro’s App to Deliver Diverse Services

There are instances where potential customers want to get astrological services online through live sessions. In that case, ensuring privacy for the concerned consumer emerges as a significant challenge. To deal with this problem, Binmile’s team of developers built video-powered communication solutions where interaction between an astrologer and a customer can take place on a one-to-one basis. Also, the interaction can be planned on a one-to-many basis if required in certain situations. In addition to all this, a few more tools were incorporated into InstaAstro’s App, such as Horoscope, Panchang, Kundali, Tarot Card Reading, Matchmaking, Vaastu, and Numerology.

Established A Knowledge-Acquisition Platform for Visitors of the InstaAstro App

InstaAstro was planning to establish credibility in the market by hook or by crook in order to build a solid reputation. In that pursuit, the firm’s representative asked our developers to include a “Blog” section in the app as it helps in engaging, attracting, and converting visitors into customers, resulting in quick business expansion. Once the Blog section was built into the app, uploading high-quality and informative content there led to an increase in customer trust and, finally, sales. Some topics that were deeply covered were Meditation, Horoscope, Kundali of celebrities, and more.

How we increased visitor engagement on the InstaAstro app by introducing voice call, video call, and chat features

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Merged Multiple Payment Gateways for Seamless Transaction on InstaAstro’s App

InstaAstro wanted to make all possible efforts to get the business of their prospective customers. Therefore, they informed their service partner to integrate all the popular methods of payment into their application. As mentioned, Binmile introduced a wide range of payment options to InstaAstro’s app using multiple payment gateways, especially PayTM PG. Resultantly, users were able to make a payment through UPI, Net Banking, Credit Cards, Debit Cards, and Wallet for the services they wanted to receive.

Improved InstaAstro’s Engagement Through Strategic Implementation

Engagement was another aspect that InstaAstro wished to work on for their website and mobile application. To meet the expectations of the client, our developers made the most of Mixpanel Analytics and CleverTap Implementation. The former is a real-time analytics platform that helps organizations measure and enhance user engagement. Beyond that, it also assists in tracking customer behavior and offering deeper insights into product usage and user behavior to aid in taking data-driven plunges.

The latter is a consumer engagement and retention platform that gives the option to incorporate app analytics and marketing into the application. It aids in boosting user engagement by tracking the actions of users and their approach to using the product. Above all, Binmile developers initiated Push Notifications in InstaAstro’s application and included a WhatsApp Bot for automating support. All this translated into high visitor engagement and ultimately, a 70% increment in sales.

Boosted InstaAstro’s Revenue Through the Addition of An eStore Section

Apart from app development, InstaAstro was also willing to have an integrated eCommerce store where they can sell astrology-related products and services. That’s when Binmile’s developers came into action and created a gorgeous-looking eCommerce platform within the app from where individuals can place orders for Online Puja, Reiki Healing, Gemstones, Spells, Theta Healing, Kawach, Rudraksha, Kundli Matchmaking, Bracelet, and many more things as such. In addition, they also introduced a “Free Insights” section in the app from where folks can access some free tools, like Kundli, Match Making, Love Compatibility, Vaastu, Numerology, and Tarot reading.