From Pinterest to ZEE5, MakeMyTrip to Forbes, and Starbucks to Flipkart, all global brands have witnessed an increase in overall traffic, conversion rate, revenues, and user engagement rate after moving to a new standard called Progressive Web Applications (PWAs). These brands understood the status of disruption and acknowledged the growth of mobile usage over the years. They implemented PWAs to improve performance and offer their targeted audience an enriched user experience and engagement through the mobile web. PWAs are web-like apps that reproduce the features of native desktops or mobile apps. Read the success stories of two global brands and find out how the PWA technology helped them get immense benefits.
Leading UK Clothing Brand George.com
Owned by ASDA Walmart, George.com is a leading UK clothing brand. The brand upgraded its website to a Progressive Web App (PWA) and saw a 31 percent increase in mobile conversion.
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Challenges for George.com
ASDA George realized that revamping an outdated mobile solution to meet higher consumer expectations around the mobile shopping experience. To improve the offer for mobile customers, the brand focused on a mobile-first approach, design, speed, and functionality.
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Solutions for George.com
To meet the challenge and enhance the mobile experience, the brand opted to build a Progressive Web App. The brand worked with a UK-based digital experience company to evaluate customer journeys. With PWA deployment, the brand was able to realize the benefits immediately. The PWA best practices helped the brand improve speed, reduce web page load time, increase conversion rate, and get more views per visit.
- 3.8x – Faster average page load time
- 2x – Lower bounce rate
- 31% – Increase in Conversion Rate
- 20% – More page views per visit
- 28% – Longer average time on site for visits from the Home screen
Now, the brand can offer a more secure end-to-end shopping experience for customers, allowing them to stay in touch with the brand while offline. Ultimately, it helped in creating a native app-like experience on the web.
OLX – The Largest Online Destination for Classified Ads in India
OLX provides a common platform in high-growth markets with pulsating online marketplaces for buying, selling, or exchanging used goods and services. The India-based classified ad platform moved to PWA to boost re-engagement on the mobile web by 250%.
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Challenges for OLX
OLX gets 90% of its traffic from mobile devices via the mobile website and native app. The higher mobile web bounce rate and slow-loading pages were a matter of concern with a poor mobile web experience. OLX adopted PWA technology to have a faster-loading, immersive, and app-like experience.
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Solutions for OLX
For re-engaging mobile web users, the PWA technology helped OLX take advantage of re-engagement capabilities, including the “Add to Home screen” prompt and push notifications. It also improved the interaction rate and dropped the bounce rate. Ultimately, OLX gets improved web page quality, improved monetization, enhanced CTR, and faster page loading.
- 23% less time until the page is interactive
- 80% lower bounce rates
- 146% higher CTR on Ads
- 250% more re-engagement
“In 2016, we re-invented the classifieds mobile experience with the release of the new OLX App and its PWA. Building a new platform, we leveraged innovative technology and deep consumer understanding to roll out improved and forward-looking product changes that make the online classifieds experience safer, simpler, and more social. Mobile being the first screen to the internet for millions of users in India, we wanted to ensure that not only app-savvy users but also people comfortable with using mobile websites can feel the same experience while using OLX. The PWA version feels like a natural app on the device, with an immersive user experience,” says Amarjit Batra, CEO of OLX India.
Also Read: PWAs for eCommerce.
Conclusion
The success stories of George.com and OLX are just the beginning. There are lots of benefits that business enterprises can have after updating their sites to PWAs. PWAs make a difference as a progressive web app that is fast, responsive, and cheaper to build. Here, business enterprises need to take help from progressive web app development companies that ensure comprehensive business-oriented PWA solutions.
Get ready to have a greater engagement with updated, secure, reactable, app-like, and linkable features through PWAs.
Frequently Asked Questions
Progressive Web Applications (PWAs) are web-based applications that combine the best features of websites and mobile apps. They offer fast loading times, offline functionality, push notifications, and app-like user experiences across devices.
Global brands are adopting Progressive Web Applications to improve website performance, increase customer engagement, reduce development costs, and deliver seamless experiences across multiple platforms.
Progressive Web Applications provide faster page loads, responsive design, offline access, and smooth navigation, helping users enjoy a more reliable and engaging digital experience.
Unlike native apps, Progressive Web Applications do not require installation through app stores, consume less device storage, and can be accessed directly through a web browser while still offering many app-like features.
Progressive Web Applications improve site speed, user engagement, and accessibility, which can reduce bounce rates and encourage more users to complete purchases, registrations, or other desired actions.
Yes. Progressive Web Applications allow businesses to maintain a single codebase across devices and platforms, reducing development and maintenance costs compared to building separate native applications.
If your business wants to deliver a fast, mobile-friendly, and highly engaging user experience while controlling development costs, Progressive Web Applications can be a valuable long-term investment.
A specialized PWA development company can design, develop, and optimize Progressive Web Applications that align with your business goals, improve user engagement, and maximize digital growth opportunities.
